What is the purpose of signage?

Advertising and Marketing:
Advertising, of course, is really the main purpose of signage. The purpose of investing in a stylish signage – either LED, or Acrylic with LED, or perhaps a well-lit neon sign, or a classy Brass sign – is to garner eyeballs and encourage customers to visit your brand, or at least sit up, take notice and register it in the minds for TOMA or top of the mind awareness.
Attract customers:
Though a huge part of advertising is enticing customers to visit your brand, this point requires a place of its own given the huge role a sign board or signage pays in attracting customers to your space. At The Letterman, we have created a number of signage of different kinds from Acrylic, Acrylic with LED, Neon, Brass, Copper, Aluminium and many more – to help our clients create the best first impression with their customers. An effective signage after all, is the very first impression of your brand that customers are going to receive, even before a door has been opened or a an employee has reached out!
Recognition:
A good signage becomes synonymous with your brand and gets registered in the minds of the users. A well-designed signage helps mark a spot and a customer is easily able to identify that brand, and segment it amongst all the clutter of information that is being received every day. And it’s not only about outdoor signage, The Letterman Signs also excels in creating the most high-quality indoor signage be it way-finders, directional signage, motivational messages or unique and creative wall art that will help uplift the interior décor of your space.
Directional Signs:
Directional signage is extremely essential for huge locations such as IT parks, gated communities, shopping malls, hospitals and corporations. Directional signage helps customers easily find their way across and prevents missteps. The clear-cut communication helps them save time too! The Letterman Signs also does directional signage for one-time events like festivals, weddings, corporate meet and greets etc.
Appearance:
Of course, some signage is opted for to uplift the look of a space and add style to the surroundings. At The Letterman Signs, we have created huge wall murals that span from end to end giving off a graffiti vibe, and even done a whole host of motivational messages in acrylic letters with a gold finish to give an office a stylish vibe.
From big symbols on office walls, to thick gold letters in reception areas, we work in tandem with interior designers and architects and approach our signage projects with utmost creative flair, to fabricate letters and symbols with the sole purpose of really accelerating the style quotient of our customer’s space!

Please reach out to us at pintu@thelettermansigns.com or call us at 9841008755 to get in touch with us for your signage needs today!